Home > Current Events, Geekness, LEGO > Legoland Discovery Centre Coming to Grapevine!

Legoland Discovery Centre Coming to Grapevine!

$12 million Legoland planned for Grapevine Mills

BY ALESHIA HOWE
October 27, 2009

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A new $12 million entertainment venue soon will be built at Grapevine Mills shopping mall – in more ways than one – as the property has announced the addition of Legoland Discovery Centre, a two to three-hour indoor Lego experience.

The latest addition to Grapevine’s growing entertainment, shopping and educational venues was announced on Oct. 27.

Global leisure giant Merlin Entertainments will build the attraction as part of an aggressive worldwide growth strategy.

Work is expected to begin on the project in June 2010, with the Legoland Discovery Centre set to open in March 2011. Models for the Grapevine site will be made in Merlin’s specialist studios and shipped in during construction, although plans and designs are already being drawn up, according to a release. According to the announcement, Legoland Discovery Centre will offer an interactive and educational experience aimed at families with children 3-12 years old. Based on the Lego bricks, Legoland Discovery Centres provide a range of interactive play areas including 4D cinema; master classes from the Lego Master Model Builder; Lego rides; special party rooms for birthdays and other celebrations; as well as a Miniland exhibit

Merlin currently holds 59 attractions in its portfolio – eight of those in the United States including Legoland California and Legoland Chicago as well as Madame Tussauds attractions in New York, Washington, D.C., Las Vegas and Hollywood, and a Sea Life aquarium alongside Legoland California and Underwater Adventures Aquarium in the Mall of America in Minneapolis. The Grapevine attraction is one of three Merlin projects set to open in 2010 and 2011.

“We believe Grapevine is exactly the right location for a Legoland Discovery Centre,” said Glenn Earlam, managing director of Merlin’s Midway Attractions Operating Group, which includes the LDCs, in a release. “It is ideally situated between Dallas and Fort Worth, and is already a popular destination for family visitors.”

Grapevine Mayor William D Tate said the attraction will “become one of the most unique and best family attractions in Texas. In developing Grapevine as a top destination city, we have pursued very unique and exclusive attractions and hotels. Clearly Merlin Entertainments is one of the best visitor attraction companies in the world, and the Legoland Discovery Centre will be recognized as a unique and integral part of Grapevine’s visitor appeal.”

Simon Property Group, which is working with Merlin Entertainments on a number of projects in the USA, helped to facilitate the deal.

Original story here.

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  1. ry
    November 3, 2009 at 12:08 am

    🙂

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